In order for our poster and film to be synonymous with our branding, we have designed a logo to be used in both. The ripped effect has been used to support the narrative, with the idea of 'patching things up' quickly after the party being reflected in the logo. The use of capitals also gives the title dominance and authority, also suggesting serious content in the film. In addition, by layering the text on a label, there is a connotation to alchohol (see Arctic Monkey's album cover). We've created the inverted white version for use in the opening credits as it has a black background.
There still isn;t a great deal documenting the process of the poster.
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