MARS Advanced Portfolio: Film Poster Analysis

"Iron clad" the title, give the impression of being covered in armour and knights.
Templar cross – Crusades and Barbarian Conquest.
Men below look young and with inadequate weapons. The narration could link the three characters or have one of them become the other man.
Battle field behind the man. Shows lots of bloodshed and fighting, he seems resigned to is and almost giving up?

Lots of fog and cloud, it’s too early for cannons or musket fire so it must represent his judgment or decisions being clouded.
The tag line suggests violence but also perhaps fleeing from war with the word “Run”.
Very dirty clothing, showing he has been through a tough fight

Action lovers, similar style to the film 300 which could attract that audience.
No review which is a bit of a problem as it alienates a possible audience who may watch the film based on the reviews.
Set in the past during the crusades.
The tag line also attracts action loving film audiences

Typical representation of masculinity, all the men are fighting.
Traditional view of women also, they are not seen in the fights of anywhere on the poster.
Clearly aimed mainly at males due to the fact women do not feature within the poster.
Represents religion with the Templar knight as they had to pledge their life and sword to the church.
The young men show they are fighting for their life with the ferocity on their facial expression

Very action oriented.
Block font is similar to the army stencil style which suggests action and possibly drama.

The prominent title “Botched” clearly suggests that something has gone wrong. This coupled with the harsh lighting and grey colours reinforces this idea.
The body positioned under the title implies that this person will play a key role, possible suggesting that the three onlookers are his killer.
The fact that the “Body” is laid out in front of all the other characters and their seemingly anticlimactic reaction to this body suggests subtle hints of dark comedy.
The rips in the wall paper suggest that they are in an abandoned location in the film.

This suggests that they characters are in trouble and need help as well as possibly being outside of the law.

Even the bright lights positioned above the characters fails to illuminate the whole picture, this could forebode a narrative where many unsuspected events will occur.
The dark yet smart clothing could represent the characters being in stable careers and not being ready for the situation they have found themselves within.

The dark and unknown areas of the poster could easily attract thriller lovers as well as possibly a comedy favouring audiences.
No review which is a bit of a problem as it alienates a possible audience who may watch the film based on the reviews.
The time period is unknown aside from being relatively present due to the clothing choices of the characters.

The female character is set in a position of power due to her being slightly larger than the others.
The film is aimed at both genders due to both of their use within, as well as this is would most likely be aimed at an adult audience due to the suggested content and the colourless background which younger audiences would find boring.

Very thriller and horror oriented.
The large white font is very generic and suggests that the film could be set anywhere, increasing the thrilling aspect for the audience.
The dark unknown areas within the poster could indicate a horror genre.
As previously mentioned the almost comic positioning of the body that is being looked upon with contempt could represent elements of the comedy genre.

MARS Advanced Portfolio